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Great Day for It

A premium events planning service where customers are able to cherry-pick what they need for their upcoming party, and have it delivered to their doorstep.


Brand identity


Logo, colour palette, brand guidelines document


The brand's USP is that it promises a 'party in a box', delivered to the customer's door. We incorporated a box visual when developing a suite of initial logo designs, which formed a key brand element.

We chose an abstract confetti print to tie the different areas of the business together, enhancing the element of celebration in a premium, stylised way.


The hero logo (right) was chosen to represent the core GDFI brand, then developed with illustrative features and hand-drawn text to brand the children's party area of the business (left).

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