Great Day for It
A premium events planning service where customers are able to cherry-pick what they need for their upcoming party, and have it delivered to their doorstep.
Service
Brand identity
Deliverables
Logo, colour palette, brand guidelines document
The brand's USP is that it promises a 'party in a box', delivered to the customer's door. We incorporated a box visual when developing a suite of initial logo designs, which formed a key brand element.
We chose an abstract confetti print to tie the different areas of the business together, enhancing the element of celebration in a premium, stylised way.
The hero logo (right) was chosen to represent the core GDFI brand, then developed with illustrative features and hand-drawn text to brand the children's party area of the business (left).
