Ashleigh
Over the last four decades, Ashleigh Signs have worked with a diverse range of clients, creating a multitude of signage innovations for household names across Europe. After significant development and change over this time - which the brand actively champions - they looked to unify their brand presence through a refreshed set of guidelines.
Service
Brand identity
Deliverables
Brand guidelines document, website consultation, website copywriting, social media strategy, social graphics
Over our time working together, Ashleigh's brand manual has evolved to reflect the brand's dynamism, keeping their heritage and experience at heart. This has included revisiting their values and tone of voice, which were developed to include their Yorkshire roots and family feel.
Working with Ashleigh's existing logo and core colours, we expanded on colour palettes and font suites to set the tone for visual presence. This also meant introducing guidelines for image use and iconography going forward, in order to keep the brand's look cohesive.
Whilst working together, it was clear that Ashleigh's social channels required a fresh perspective. We took the initiative to plan a social strategy that centred around their four core values (a content stream for each), with the aim of increasing brand awareness and quality of presence online.
+15%
reach
+11%
engagement
+2%
follower growth
We used the refreshed brand elements to introduce new styling to the Ashleigh Instagram feed. The introduction of a simple grid promises visual consistency with each individual post, but consideration for how posts work together during the planning phase ensures a cohesive look across their profile.
As a different demographic engages with the brand on LinkedIn, we chose to post more informative content with copy that still reflected Ashleigh's personality. This included distributing the Ashleigh 'Round Up', a video snapshot of goings-on for customers, suppliers and staff alike.
The result? Stronger engagement rates, increased reach and a happy client.
